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Social media networks are a major resource for both small and big businesses that are looking to promote their brands on the Internet. The platforms are easy to use and some of them even have paid advertising options for businesses that want to reach new audiences.

Published in Social Media

Let’s face it, there are a lot of social networks out there and more are popping up every day. For a small business owner, that can get a little intimidating. If only there was an easy way to start getting involved in each. One little thing or activity that could help spur a future of more engaged results and interaction.

Why not start right here?

Below are five ways to ease your way into five different social networks.


Published in Business Technology

Facebook graph optimization

Published in Business Technology

Still hiding in Facebook's shadows? Not for much longer.

The company announced Thursday it is officially axing a privacy setting that allowed people to hide their profiles from other users in Facebook's search field.

Published in Social Media

Social media is like a long-term relationship—the more you put into it, the more you’ll get out of it.

Published in Social Media

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Do you have a social media policy for your workplace?

If you don’t, you better get cracking, because as this new survey from SilkRoad clearly shows, there’s a good chance that your employees are using social media on the job. In fact, in some cases they are doing so despite the organization’s best efforts to block them from doing so.

Titled Social Media and Workplace 2012 Report, the top-line finding that jumped out at me was this: 75 percent of workers access social media on the job from their personal mobile devices at least once a day (and 60 percent access it multiple times a day), despite the fact that only 43 percent of them work in organizations where social media access is completely open.

Yes, that’s a pretty good indication that when workers are motivated, they’ll do what they want to do no matter how much the much the company tries to stop them.

Companies struggle with social media policies

Published in Human Resources
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